A new agency launches in a new age

Johannesburg, 5 September 2016

A new strategic communications firm, ByDesign Communications, launches today. Led by two established, respected industry leaders, Kevin Welman and Vanessa Baard, the agency claims to be different, different by design.

When asked, Welman said, “While ByDesign Communications is a full-service communications, content and public relations firm that will partner with clients on critical business issues, our management team has a unique balance of business and communications experience spanning the last two decades. The agency has been established in the social media era, after 140-characters became ‘a thing’.”

“At ByDesign Communications we fundamentally believe that the world would be a better place if we were all able to communicate more effectively. With that said we don’t start with the media strategy. We start by listening to our clients and evaluating which communications channels would reach their audience most effectively.”

Vanessa Baard, Director and Co-founder said, “Our services include communication strategy, content development, social media, crisis communication and reputation management. We understand content from a tweet to a whitepaper, from an internal memo to a press statement, from an audio file to a full-length video documentary. We have the abilities to bring content to life online using sound, video and design, and we know how to amplify social content with paid media where necessary.”

Baard continued, “In a world where everything follows a formula, a recipe, we are different – one-size-fits-all solutions are no longer relevant; they don’t address a communication problem and don’t resonate with clients’ audiences.”

“Clients demand and deserve high-quality, experienced communications counsel. There is no substitute for a high-touch service offering in this industry, and our team is very pleased to be in a position to offer a platform that meets the communication needs of clients and assists them with reaching their communication objectives.”

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