• Happy Anniversary


ByDesign Communications, the ‘new kid’ on the strategic communications block is celebrating its first anniversary today. Led by industry heavyweights Kevin Welman and Vanessa Baard, each with two decades experience, ByDesign started off claiming to be different… Different ByDesign. And their first year has proven this aspiration true.

With a SABRE Award for Best Newcomer PR Consultancy EMEA Region for 2017 already on their trophy shelf and a prestigious client list that includes SAP Africa, Anglo American, Raizcorp, adidas (to name a few) on their books; Welman and Baard, and their team, are making their mark by doing what they know best, differently to the rest.

Vanessa Baard says that their first year has been interesting, not just in terms establishing the ByDesign brand and growing it exponentially in the SA marketplace, but also in terms of operating within the ever-changing global space.

“The era of fake news, heralded by the Trump administration, and unbelievable as it seems, has become a factor that communicators need to work around. Given the rampant spread of unverified, unquantified information on social media and the resulting erosion of trust in the traditional media, it will become even more important for news organisations to scrutinise content that looks and sounds like the real deal. And while doctored content might not pass the scrutiny of a rigorous newsroom, there’s real potential for public relations, political and diplomatic disasters arising from grainy videos going viral on social media.”

Essentially, says Baard, fake news has brought about a world in which reputational value exceeds authentic brand value. “And separating the one from the other is going to become even trickier with the widespread development of software that is able to manipulate video footage of public figures to allow words to be put in their mouths – literally, and in real time.”

The advent and uptake of fake news is a direct consequence of ‘the rise and rise of social media’ says Welman, and this phenomenon has also shaped how ByDesign is gearing for its future. “Social media, influencer marketing and paid-for content are all interconnected concepts and the role of the influencer, especially, has become a critical aspect of a successful strategy. Going back to 2013, a Technorati report showed that bloggers are the third most powerful online influencers of purchase decisions, after retail sites and brand sites, with 31% of consumers stating that their decision to buy a product had been influenced by something that they previously read in a blog – and this kind of product endorsement is ever-gaining in importance.

“While the jury is still out on where this influencer focus sits as a discipline within the traditional marketing / PR / communications structures, or whether these structures are becoming so amorphous that they will soon no longer exist, smaller boutique firms like ByDesign are possibly best-positioned to leverage this new requirement because of our agility.”

“The lines are definitely blurring. The MD of one of SA’s most prestigious ad agencies recently described himself as ‘a communicator who happens to do advertising’. We’re, indeed, working through interesting times,” concludes Welman.

68 Responses

  1. RuURPl Thanks for sharing, this is a fantastic blog post.Much thanks again. Fantastic.
  2. QiAuf5 wonderful. I really like what you have obtained right here, certainly like what
  3. PtEXO0 Looking forward to reading more. Great post.Really looking forward to read more. Really Great.
  4. S4QFlt Wow! Thank you! I continually needed to write on my site something like that. Can I take a portion of your post to my blog?
  5. I seriously love your blog.. Excellent colors theme. Did you create this website yourself? Please reply back as I
  6. Thank you ever so for you blog post.Really looking forward to read more.
  7. pretty practical material, overall I think this is worthy of a bookmark, thanks
  8. Hi there mates, good article and nice arguments commented at this place, I am genuinely enjoying by these.
  9. 電子郵件行銷
  10. that it can easily likewise remedy additional eye mark complications to ensure you can certainly get one
  11. I really liked your blog post.Really thank you! Great.
  12. 9合1升級保護,提升全面防護!!! 相比之前四合一的疫苗只能預防四種hpv病毒,70的相關癌症。 九合一可以預防9種hpv病毒,可預防高達90以上的子宮頸癌、外陰癌、陰道癌和肛門癌及癌前病變等。 HPV9合1子宮頸癌疫苗 Gardasil 功效 100 預防高危致癌的 HPV 16、18、31、33、45、52 及 58 型號 (可減低 90 患子宮頸癌、、90-95 肛門癌、85-90 外陰癌、80-85 陰道癌及相關癌前病變的風險) 100 減低引致生殖器官濕疣 (俗稱「椰菜花」) 的 HPV 6、11 型的感染 (可減低超過 90 患生殖器官濕疣的風險) 男性方面,能減低患上肛門癌、生殖器官濕疣 (俗稱「椰菜花」) 及傳播 HPV 病毒的風險 注射位置紅腫及痛、輕微發燒和頭痛,至今未有嚴重副作用記錄
  13. This is the right web site for everyone who would like to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want to…HaHa). You certainly put a new spin on a topic which has been discussed for a long time. Excellent stuff, just wonderful!
  14. 韓國膠原蛋白提拉線,在韓國又稱作FTL(Fine Thread Lifting細線埋入拉提術)」,可達到最新趨勢V臉回春效果。它是運用獲得韓國食品藥品管理局KFDA最高安全等級認證的可吸收縫線PDO (polydioxanone)的Fine Thread(細螺紋) 埋入皮膚真皮層裡作用,利用異物反應原理,促進皮膚真皮膠原的增生、刺激局部微循環、從而提拉皮膚和肌肉,增強皮膚彈性,達到提升、除皺,美白、嫩膚等多重回春效果。
  15. 「 生蛇 」( 醫學名稱是 『帶狀疱疹』Shingles ) 是由水痘病毒引起的疾病。水痘癒合後,病毒在神經細胞潛伏多年,日後隨時重新激活後導致的帶狀皮疹,就是「 生蛇 」。因此,凡感染過水痘的人,都有機會「 生蛇 」。病發時,身體某一部位會感到內疼或劇痛,通常是臉或背部及腰部的一側;這時由於病毒從脊髓處沿其中華一條神經擴散到身體以及去到連接的皮膚表面,形成紅疹及小水疱。帶狀疱疹疫苗Zostavax康栢苗 (蛇針)能助減低「 生蛇 」的機會,有效預防: 「 生蛇 」( 帶狀疱疹 ) 成效高達 70% 「 生蛇 」的後遺神經痛:即使紅疹痊癒,神經痛還可以持續數月或數年。年紀越大,持續有後遺 神經痛風險越高 「 生蛇 」引起的急性及長期痛症 不適用人士: 曾對疫苗成分包括明膠( Gelatin ) 及紐奧黴 ( Neomycin ) 有過敏性休克反應的人士 有原發及繼發性免疫系統問題的病患者,或正服用抑鬱免疫系統藥物(如高劑量膽固醇)的病人 患有肺結核,正發病及未經治療人士 孕婦
  16. 用CO2激光完美的波長與熱作用比例,強大的熱作用可以使陰道粘膜中的膠原纖維、彈性纖維、網狀纖維及有機基質大量增生重塑;CO2的微脈管作用原理使陰道血管重建,血流量增加,細胞功能活躍,進而使陰道緊緻,分泌作用增強、敏感度提高,使陰道恢復年輕、健康狀態。
  17. It's very simple to find out any matter on net as compared to books, as I found this piece of writing at this website.
  18. This web site certainly has all the information and facts I needed about this subject and didn at know who to ask.
  19. Way cool! Some very valid points! I appreciate you penning this write-up and the rest of the site is also really good.
  20. Thank you, I have recently been looking for information about this subject for ages and yours is the best I have found out so far. But, what concerning the conclusion? Are you certain concerning the supply?
  21. Your post on A YEAR IN??? AND LEARNING is great. We hope u can continue posting many lot post in the future. Be prosperous bydesigncommunications.co.za
  22. I don't even understand how I finished up right here, however I thought this submit was once good. I don't understand who you might be but definitely you are going to a famous blogger when you aren't already. Cheers!
  23. Hello there! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having problems finding one? Thanks a lot!
  24. When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the same comment. Is there an easy method you are able to remove me from that service? Kudos!
  25. Heya i'm for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.
  26. I want to to thank you for this very good read!! I absolutely loved every bit of it. I've got you bookmarked to look at new stuff you post…
  27. Its hard to find good help I am regularly saying that its hard to find good help, but here is
  28. Well I sincerely enjoyed reading it. This subject procured by you is very useful for accurate planning.
  29. I really liked your blog.Much thanks again. Cool.
  30. Woah! I'm really loving the template/theme of this website. It's simple, yet effective. A lot of times it's challenging to get that "perfect balance" between usability and appearance. I must say you have done a excellent job with this. Also, the blog loads very quick for me on Firefox. Exceptional Blog!
  31. Wonderful work! That is the kind of info that should be shared around the web. Shame on Google for no longer positioning this put up higher! Come on over and seek advice from my website . Thank you =)
  32. Its such as you learn my mind! You seem to know a lot approximately this, like you wrote the book in it or something. I think that you just can do with some % to power the message house a bit, but instead of that, that is magnificent blog. An excellent read. I will definitely be back.
  33. These are truly enormous ideas in regarding blogging. You have touched some fastidious things here. Any way keep up wrinting.
  34. This is the perfect website for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I personally would want to…HaHa). You certainly put a new spin on a topic that has been discussed for decades. Wonderful stuff, just great!
  35. Quality articles or reviews is the crucial to be a focus for the viewers to pay a quick visit the site, that's what this site is providing.
  36. Really enjoyed this blog post. Will read on
  37. Saved as a favorite, I love your blog!
  38. This page definitely has all the info I wanted concerning this subject and didn at know who to ask.
  39. Pretty nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed browsing your blog posts. After all I will be subscribing to your feed and I hope you write again soon!
  40. I enjoy what you guys are up too. This type of clever work and coverage! Keep up the good works guys I've included you guys to blogroll.
  41. Hi to every one, it's truly a fastidious for me to pay a visit this web page, it consists of priceless Information.
  42. Hi, just wanted to tell you, I loved this blog post. It was helpful. Keep on posting!
  43. You have observed very interesting points! ps decent site.
  44. If some one desires to be updated with most up-to-date technologies then he must be pay a visit this website and be up to date all the time.
  45. My sister encouraged I will this way site. This individual once was absolutely appropriate video vlogger terbaru. That put up really built this evening. You cannot take into consideration the best way a whole lot occasion I had put together put in just for this facts! Thank you!
  46. Hey just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Chrome. I'm not sure if this is a format issue or something to do with browser compatibility but I thought I'd post to let you know. The design and style look great though! Hope you get the issue fixed soon. Kudos
  47. You're in truth beautiful site owner aplikasi android berita saham terkini. The positioning reloading speed is definitely remarkable. It seems that you will be doing every distinctive technique. Additionally, The actual material usually are masterwork. you've done a great job in this topic!
  48. It's very trouble-free to find out any topic on web as compared to textbooks, as I found this post at this web site.
  49. Howdy this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I'm starting a blog soon but have no coding skills so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!
  50. Major thankies for the article post.Really looking forward to read more. Awesome.
  51. At this moment I am ready to do my breakfast, once having my breakfast coming yet again to read other news.
  52. The data talked about within the report are a few of the most beneficial obtainable.
  53. Thanks for this post, I am a big big fan of this web site would like to keep updated.
  54. is green coffee bean extract safe WALSH | ENDORA
  55. The information and facts talked about inside the post are a number of the best out there.
  56. Really enjoyed this blog post.Much thanks again.
  57. I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You are amazing! Thanks!
  58. You got a very excellent website, Sword lily I noticed it through yahoo.
  59. This site was... how do I say it? Relevant!! Finally I've found something that helped me. Thank you!
  60. Every as soon as in a whilst we choose blogs that we read. Listed beneath would be the most up-to-date internet sites that we choose.
  61. We like to honor a lot of other online web-sites around the web, even if they arent linked to us, by linking to them. Below are some webpages really worth checking out.
  62. Hi my friend! I want to say that this post is amazing, great written and include almost all vital infos. I'd like to see extra posts like this .
  63. I really don't have any idea the way I appeared right here, even so presumed this particular post has been excellent.. aplikasi handphone riset saham terkini I do not recognize who you are even so absolutely you are going to a new well-known blog writer if you will not be by now. Many thanks!
  64. Wow, that's what I was exploring for, what a information! present here at this webpage, thanks admin of this web page.
  65. we like to honor quite a few other online sites on the internet, even when they arent linked to us, by linking to them. Under are some webpages worth checking out
  66. This is one awesome blog.Really looking forward to read more.
  67. Very nice info and straight to the point. I don at know if this is actually the best place to ask but do you people have any ideea where to employ some professional writers? Thank you
  68. although websites we backlink to beneath are considerably not connected to ours, we really feel they may be essentially really worth a go by way of, so possess a look

Leave a comment